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Google and Apple Too At the recent All Things Digital Conference, Google Executive Chairman and former CEO Eric Schmidt said that his company “built that technology and we withheld it,” adding that he was concerned that “the union of mobile tracking and face recognition” could be used “in a very bad way” including by an “evil dictator. ” Yet, allegra hicks ny according to its own support site, Google’s Picasa photo editing software has “face-matching technology” that lets you organize your photos according to the people in them. It is turned on by default, “so allegra doses the first time you open Picasa, it will scan your photos for new faces. ” The technology is also in Apple’s iPhoto. Fueling speculation that face recognition could come to the iPhone, Apple last year acquired Polar Rose, a Swedish company that specializes in face-recognition technology. Without understanding how the system is actually being implemented, one could easily conjure up all sorts of allegra hicks ny creepy scenarios about Facebook’s facial recognition. The prospect of someone snapping your picture with a cellphone and instantly comparing it to the billions of photos on Facebook is scary. I’ve already read allegra hicks ny stories speculating how stalkers and pedophiles could use it to identify and help track down potential victims. If that allegra hicks ny were possible, it would indeed be horrendous. What Facebook Is and Isn’t Doing What Facebook is actually doing is allowing users to compare a newly uploaded picture against pictures of people with whom they are already friends. If there is a potential match, Facebook suggests who allegra hicks ny that person might be. It’s up to the user to confirm the match and allegria bridal massachusetts decide whether to tag the person. “The tool does not allegra hicks ny identify people you don’t know or even those that you aren’t allegra hicks ny the closest to,” a Facebook representative said in an email interview. She added, “we don’t have the ability to ‘search’ for a face amongst the billions of faces in our system. ” allegra hicks ny Contrary to some reports, the software doesn’t automatically tag individuals. That’s allegra hicks ny still a manual process done by the user the same as it’s always allegra hicks ny been. It also doesn’t change the fact that users can untag themselves. Also, any privacy settings that a user sets when they upload a photo remain intact. While the feature makes tagging easier, it allegra hicks ny doesn’t make it any more or less of an invasion of privacy. Just as is now the case, there will be situations where allegra hicks ny people are unhappy about photos that other people have taken and tagged them in, which is why it’s good that it’s possible to untag allegra hicks ny yourself and to use Facebook’s new social reporting tool to request that the person take down photos allegra hicks ny you don’t like. As my ConnectSafely colleague Anne Collier blogged, dealing with these issues is “a continuous, learn-as-we-go collaboration for all of us. ” Face recognition does nothing to allegra goodman food bolster or refute the argument that Facebook should make tagging “opt-in” so that you have to pre-approve any photos allegra hicks ny where you are tagged. The fact that something is easier or more convenient doesn’t make it any more or less evil. Whether implemented by Facebook, Google, Apple or some startup that you never heard of, facial-recognition technology has arrived and will only get better and easier to use. The question isn’t whether it should be used — there is no way to stop it — but how to make sure it’s not abused. There might be a role for government to guarantee that companies (and governments too) don’t abuse the technology.

And there is definitely a role for all us of to remember that we live in a digital world where our ability to control what people know about us will forever remain a moving target.