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When the service was introduced in the United States in December, there were relatively few complaints or blog posts about it. But that all changed this month after the service was rolled out in Europe, raising the ire not just of some bloggers but also privacy advocates and regulators on both sides of the Atlantic. While fears about Facebook’s use of the technology are a bit over the top, people have the right to be concerned about the use of face recognition. Although the technology is less than perfect, it can already enable the identification individuals based on what they look like rather than what they tell us about themselves. It’s not hard to imagine the day when you’ll be able to snap a person’s picture with your mobile phone and immediately know who they are, and where they live, work or go to school. Potential Abuse by Big Business and Big Government It’s even easier to imagine how the technology can be abused by big business and big government. It’s creepy enough that the clerk at Safeway knows my name when I enter the loyalty code they require to avoid overpaying for my groceries. I’m not sure I want a merchant identifying me the moment I walk in the door or, worse, when I walk passed the store. And there is also the risk of government abuse of the technology. Law enforcement agencies are already starting to use face recognition to identify suspects, and are able to “check the identity of a person in the field,” according allegra hicks family to the November 2010 issue of Forensic Magazine. Several counties in Florida are now using a facial-recognition system to compare images of suspects against a “database of photos from other counties, the state prison system and federal allegro entertainment canada Drug Enforcement Administration,” according to the Sun Sentinel. Google and Apple Too At the recent All Things Digital Conference, Google Executive Chairman and former CEO Eric allegro entertainment canada Schmidt said that his company “built that technology and we withheld it,” canada entertainment allegro adding that he was concerned that “the allegro entertainment canada allegra side effects pictures union of mobile tracking and face recognition” allegro entertainment canada could be used “in a very bad way” allegro entertainment canada including by an “evil dictator. ” Yet, according to its own support site, Google’s Picasa allegro entertainment canada photo editing software has “face-matching allegro entertainment canada technology” that lets you organize your allegro entertainment canada photos according to the people in them. It is turned on by default, “so the first time you allegro entertainment canada open Picasa, it will scan your photos for new faces.

” The technology is also in allegro entertainment canada Apple’s iPhoto. Fueling speculation that face allegro entertainment canada recognition could come to the iPhone, Apple allegro entertainment canada last year acquired Polar Rose, a Swedish company that specializes in face-recognition technology. Without understanding how the system is actually being implemented, one could easily conjure up all sorts of creepy scenarios about Facebook’s facial recognition. The prospect of someone snapping your picture with a cellphone and instantly comparing it to the billions of photos on Facebook is scary. I’ve already read stories speculating how stalkers and pedophiles could use it to identify and help track down potential victims.

If that were possible, it would indeed be horrendous. What Facebook Is and allegro entertainment canada Isn’t Doing What Facebook is actually doing is allowing users to compare a newly uploaded picture against pictures of people with whom they are already friends. If there is a potential match, Facebook allegro entertainment canada suggests who that person might be. It’s up to the user to confirm the match and decide whether to tag the person.

“The tool does not identify people you don’t know or even those that you aren’t the closest to,” a Facebook representative said in an email interview. She added, “we don’t have the ability to ‘search’ for a face amongst the billions of faces in our system. ” Contrary to some reports, the software doesn’t automatically tag individuals. That’s still a manual process done by the user the same as it’s always been. It also doesn’t change the fact that users can untag themselves. Also, any privacy settings that a user sets when they upload a photo remain intact. While the feature makes tagging easier, it doesn’t make it any more or less of an invasion of privacy.

Just as is now the case, there will be situations where people are unhappy about photos that other people have taken and tagged them in, which is why it’s good that it’s possible to untag yourself and to use Facebook’s new social reporting tool to request that the person take down photos you don’t like.